A Match Made With Sophistication

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Wendy Tse, Society W’s Founder and Head Matchmaker, and Founder of Blindfold, a mobile dating app, is a huge romantic herself who helps clients step out of their comfort zone to find the perfect match.

By ShuQi Liu

“When it comes to love, you should only listen to your heart. It knows no boundaries, colour, age, or biases.”

Love has always been a central part of Wendy’s life. A hopeless romantic who always believes that everyone needs and wants true love, it’s no wonder she is the head matchmaker of Society W, and founder of mobile dating app, Blindfold.

Before becoming a matchmaker, Wendy thought matchmaking was done by aunties who wanted to help their children or younger relatives tie the knot. She also never knew that there were sophisticated and highly educated matchmakers, or how eligible the clients of high-end matchmakers were.

That said, singles still find it a challenge to match with another half in Singapore’s small dating scene.

Wendy: It’s small and slightly cliquish. Everyone knows everyone. If they aren’t already somehow woven into your social network, it’s tough to get past the initial “hi-bye” stage of knowing someone.

Having said that, dating in Singapore is vibrant, multicultural, and becoming more open-minded. We are also much more willing to embrace diversity, meet people, and try new methods of dating!

We tend to imagine that people who look for matchmakers are either socially awkward or unattractive, and therefore need help finding a life partner. In reality, this is totally not the case, at least not for the high-end market.

When it comes to love, you should only listen to your heart. It knows no boundaries, colour, age, or biases. I have immense respect for people who love fiercely, even when others may discourage or society may judge them.

“I also wanted to contribute to society and make a real difference in people’s lives, so what better way to give back than to help people find love?”

W: The best feeling is when you see people fall in love with someone they completely didn’t expect to fall in love with!

It has happened so many times. The best experiences are always when clients adamantly tell us that they are only willing to match with a certain type of person. They give a set of requirements for their ideal match and refuse to budge. For months, they strike off date after date and refuse to take our advice.

When we finally manage to convince them to meet who we’ve picked for them, it instantly works. They fall in love then thank us for forcing them out of their comfort zone.

“Dating in Singapore is vibrant, multicultural, and becoming more open-minded. We are also much more willing to embrace diversity, meet people and try new methods of dating.”

W: Honestly, my only motivation behind starting Blindfold was to use technology to serve a larger number of people. You can’t serve the masses with bespoke matchmaking as it’s too labour-intensive.

Blindfold was created because I know there are many out there who want to use dating apps but are afraid of reputational risks, or they didn’t like the superficial nature of Tinder.

I also wanted to contribute to society and make a real difference in people’s lives. So what better way to give back than to help people find love?

W: At 21, I assumed that I would just work for a bank for the rest of my life. If my 21-year-old self could see me now, she would be in utter disbelief but also totally proud that I broke out of the mould and took a huge risk, which eventually paid off.

Images and media by Time Out Singapore, Wendy Tse


Society W has opened an office in Hong Kong and plans to expand internationally in the future. Single and eligible? Get in touch with them to find your one true love.

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