Joseph Lor, CEO at Faire Leather Co., designs functional leather goods for modern men.
These days, it is hard to find fairly priced leather that’s functional for men. Retail rentals and brand royalties often lead to markups, which are passed to consumers at a high price. Enter Faire Leather Co., a new age vertically integrated company that runs its own factory and offers direct-to-consumer pricing for functional leather goods.
Joseph Lor, CEO, is half of the duo behind this offering. With seven years’ experience in the local leatherwork business, he is the second generation entrepreneur of family-owned Tocco Toscano, a fashion label for fine leather bags and accessories originating from Tuscany, which has thrived in Singapore for over 30 years.
Following the rise of mobile payments, biometric keyless cards and working on the go, Joseph knew that a contemporary take on men’s leather goods was required to combine classic styles with functional designs.
Typically, a male working professional needs a laptop, notebook, power bank, cables and business cards stored in a stylish bag. But these items get jumbled up in a mess. Hence, the brand was conceived to fit all essentials in a neat fashion. Polished designs with utilitarian solutions subtly navigate everyday life, work and play. Everything has their own place and easy access in the bag.
“The rule of thumb for leathers is that it feels firm, yet tender to touch,” explains Joseph. “Italy is one of the best places, because leather is art. Most tanneries take care of the whole process, which consists of several steps taking place in one location. In Tuscany, however, they have different companies, each taking care of a specific process. Quality is never compromised.”
As a new brand, the team will focus on building brand awareness in the US market, participating in trade shows to showcase and source for distributors. Meanwhile, Faire Leather Co. continues to develop a healthy library of products, imbued with a functional, thoughtful and considered approach.
“Luxury isn’t something that one aggressively shows or displays. It is great design, perfectly suited for one’s everyday life.”
Founders of Faire Leather Co. Joseph Lor, CEO (left) and Ryan Choy, Chief Brand Officer (right).
Doyenne: In three words, describe functional leather.
Joseph: Functional, considered and thoughtful. A Faire Leather Co. product puts these into the design and material.
D: What’s your take on luxurious leather?
J: Luxury isn’t something that one aggressively shows or displays. Whether it’s solving a problem, or simply liking a product, it points to a state of comfort that becomes part of one’s life. This is what luxury should be – great design that’s perfectly suited for everyday life.
D: A quality leather bag should last...
J: For decades. As long as proper care is put into the bag, and items are not forced into it, which may compromise the shape.
D: A gentleman’s best leather friend is...
J: A solid leather wallet. It is most often used in our everyday lives.