Sugaring, a Less Painful and Healthier Alternative to Waxing

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Sick of the high cost, pain, and after-effects of waxing and IPL? Jasmine Yong, Founder of Sugar(ed), is on a mission to educate Singaporeans about sugaring, a healthier, natural approach to hair removal.

By ShuQi Liu

“Using the best ingredients sourced from different parts of the world, add-on services like a Hungarian mud mask and dead sea salt scrub promise to reveal healthy, glowing skin naturally.”

Sick of the cost, pain and after-effects of waxing and IPL? It’s time to give sugaring a try! On top of the stressful process and the sky-high levels of pain during and after the treatment, I usually develop a crazy histamine reaction after waxing.

Yet getting rid of hairy legs, trimming our lady garden, underarms and facial hair are as common as getting a facial and body spa. Undeniably, defuzzing has come at a heavy price tag for many. Not only can hair removal cost an arm and a leg (not literally), some techniques also result in plenty of unwanted side effects like breaking into a rash, getting pimples, and experiencing dry skin.

Introducing sugaring, the most gentle, natural and long-lasting treatment that eliminates unwanted body hair for men and women, and is 100% biodegradable. It even dates back to the Egyptian times. Since 1900 BC, sugaring was created as the ultimate hair removal technique at a time when a hairless, totally smooth body was considered to be healthy and clean. Not only was it the standard of youth, beauty and innocence for women in Egypt, but its sweetness and naturalness allows it to be eaten!

“It is very popular among Eastern Europeans and Russians,” explains Jasmine Yong, Founder of Sugar(ed). “As their hair is thinner and finer, sugaring is the best choice for them. It prevents breakage by removing hair in the natural direction of growth.”

Using only water, lemon and sugar, Sugaring is safe for all skin types, hair textures and skin sensitivities. This age-old method exfoliates the dead skin cells and removes hair naturally, thus eliminating breakage and ingrown hairs.

Compared to waxing, which bonds both the hair follicles and surrounding skin area, sugaring does not pull on or irritate the skin. A ball of sugar paste is applied by hand and moulded against the natural direction of hair growth. With a quick flick of the wrist, the sugar takes the entire hair and root with it. The same ball of paste is then used over and over again until hair is eliminated.

Situated in a cosy home-like setting along Bukit Timah, Sugar(ed) provides a discreet and comfortable place to care for your little curlies. With a bright smile, the ex-air stewardess shares: “I created Sugar(ed) because I wanted to go beyond hair removal to educate our clients on the fundamentals of skincare. That explains the (ed) in our logo – it’s to emphasise that we also let clients know about both sugaring and skin care.”

“Generally, Asians aren’t familiar with sugaring and still mistake it for waxing. They are often unaware of the harmful chemicals that most off-the-shelf products have. Even though majority are not trendsetters who want to try new things, women are defining beauty in their own unique ways and becoming interested in using natural products with better ingredients for their well-being.”

Besides offering a nourishing sugar paste that removes hair as well as dead skin cells, Sugar(ed) is also very particular about post hair removal care. Using the best ingredients sourced from different parts of the world, add-on services like a Hungarian mud mask and dead sea salt scrub promise to reveal healthy and glowing skin naturally.

While we are often told to cut out sugar from our diets, little did I expect that the humble sugar ball could be used as a natural body exfoliator and hair removal technique. “In recent months, demand for sugaring is steadily rising and Sugar(ed) has been slowly gaining popularity. So far, our greatest challenge is struggling to fulfil this growing demand. We only have one outlet and five sugarists to date,” says Jasmine.

She has no qualms citing that her greatest satisfaction to date is expanding Sugar(ed) from a home-based business to a brick-and-mortar outlet. “We have also tripled our client base in a span of eight months, which I could not have done so myself.”  

How then, will the hair removal industry change in Singapore? Jasmine continues, “I don’t expect much to change, as there is a healthy percentage of consumers who go for permanent hair removal, traditional shaving, and those looking for a healthier, natural approach like sugaring.”

With such a natural and relatively painless alternative to waxing in Singapore, looks like I will be dropping a pretty penny and more on effectively removing undesired hair!


Images by Sugar(ed)

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